Blog
Discover articles about user experience, satisfaction measurement, and more.
Why do your customers quote, but don't buy? How to find out what's holding back sales
Find out what's holding back a quote and how to ask your customers without assuming that all sales are lost by price.
September 25, 2026
•5 min read
How to spot dissatisfied customers before they stop buying
How to recognize signs of dissatisfaction, listen early and address problems before the customer decides to leave.
September 24, 2026
•4 min read
Why don't my customers come back? How to find out the cause and what to do
Why your customers stop buying, how to find out the cause, and what to do before offering another discount.
September 23, 2026
•5 min read
The retention economy: listening costs pennies, losing a customer doesn't
A simple model for calculating how much it costs to listen to a customer during their trip, address a problem on time and protect the value that is still at stake.
September 3, 2026
•6 min read
Your customers are already talking. The problem is what happens next
Many companies don't need to ask for more reviews. They need to listen at the right time, understand what those signals say, and get them to the people who can change something.
August 28, 2026
•3 min read
I don't want you to learn woku. I want you to ask your AI
We built an MCP, a toolkit and SDKs in JavaScript and Python. The idea is simple: that you use woku from Claude, Cursor, ChatGPT or your own agents, without having to enter another panel.
August 26, 2026
•3 min read
A team of fast, frictionless tools for measuring CX: woku, CSAT, CES and NPS
The story of how we stopped believing that a single tool measured the entire experience, and why we added NPS, CSAT and CES without betraying the woku philosophy.
July 8, 2026
•4 min read
Three Years Later: What We Learned by Really Listening to Our Customers
How we renewed the woku brand after 3 years of listening to customers: AI, real-time feedback and continuous improvement to make better decisions.
March 3, 2026
•6 min read
When programming became a conversation and woku wants that too
Last year, programming became a conversation. At woku we want the same thing: fewer buttons, more conversation and operational objectives solved quickly (without suffering the learning curve).
February 3, 2026
•4 min read
We renewed the woku landing: the day the CSS beat us (and we accepted it)
We renewed the woku landing: we migrated from Webflow to Next.js + Tailwind, added Ghost and Mintlify, and used AI to accelerate design and copy. What we learned and why the site now better accounts for our impact on education and events.
December 17, 2025
•4 min read
Between Balance Sheets and New Beginnings: My New Way in CX
A look at the pillars that drive continuous improvement and the customer experience, with reflections and learning for a 2025 full of shared achievements.
January 6, 2025
•2 min read