What is woku?
woku is a platform designed to simplify the way companies capture their customers feedback. Unlike traditional surveys, which can be tedious and long, woku lets you get quick and effective feedback in real time. The heart of the platform is the woku tool, a visual experience without complex questions that integrates frictionlessly into the customer journey. On top of that foundation, woku offers more tools to cover different types of feedback: NPS, CSAT, CES, Flow and Forms.The tools
woku
Capture visual feedback with a 1 to 5 star rating and a text or audio review.
NPS
Measure your customers recommendation and loyalty on a 0 to 10 scale.
CSAT
Measure satisfaction after a key moment, on a 1 to 5 scale.
CES
Measure customer effort in interactions such as support or after-sales.
Flow
Chain several wokus and an optional NPS at the start into a single guided experience.
Forms
Capture structured data with fields such as text, date, email and selection options.
Get started quickly
Installation
Install woku as a progressive web app on your computer or phone.
First measurement
Create and share your first measurement with each tool: woku, CSAT, CES, NPS, Flow and Forms.
Fundamentals
The problem
Understand why traditional surveys no longer work and how woku
offers a solution.
Development
API Integration Guide
Integrate woku into your applications with the API v1: wokus, NPS reports and external
trackers.
React Native SDK
Capture woku and NPS ratings (text and audio) from your React Native app,
with an offline buffer.
Security
Security
Learn about woku’s security and authentication controls: MFA, sessions,
audit log, anti brute force, headers and CSP, and IP allowlist.
Configuration
Quarantines
Anti-duplicate rules per company: limit how many times the same email or
phone can submit a form within a time window.
Alert rules
A rules engine that reacts to responses and to the passing of time: it assigns,
notifies, escalates and cancels automatically when the loop is closed.
Action plans
Create an action plan
Turn a finding into actionable follow-up: steps, owners,
deadlines and due-date notifications.
Kanban board
Move plans between states by dragging cards and track the progress of
steps in real time.
Link alerts and responses
Each plan can be linked to the alert, response or NPS that originated it
so you can navigate the closing of the loop.
Proactive alerts
Volume drop alerts
Statistical detection of anomalous feedback drops using standard deviation
and z-score, explainable and deterministic.
Reports and analytics
Data Studio (AI agent)
Describe what you need and an AI agent generates an interactive
and publishable dashboard over your data.
Report builder
Build ad hoc reports by choosing a data source, dimensions and metrics, without
writing code.
Predefined templates
Four predefined reports ready to use as a starting point.
Export and schedule
Export to CSV, Excel and PDF, or schedule the automatic delivery of a report.
Goals, data and operations
Goals
NPS and response rate goals per scope, with a compliance
dashboard and bulk import.
Study import
Load a CSV of external studies and unify them with your respondents through
column mapping.
Scheduled exports
Automatic delivery of data to SFTP, S3, webhook or email according to a cron, with
encrypted credentials.
User deactivation
Automatic deactivation of accounts without activity, with prior notice and
reactivation by administrators.