A voice of the customer (VoC) platform collects what customers think at different points in their experience, analyzes it and helps the team to act before losing customers. In Chile, there are global options designed for large corporations and lighter regional options. This comparison summarizes six alternatives, what type of company each one is good for and what you should ask before hiring.

Notice: woku is our product. That's why we include what woku doesn't do and limit ourselves to public data from each provider, with the date we reviewed it.

What to look at before choosing

Channels where your customers are. In Chile, WhatsApp usually has a better response than email. Ask if the survey is answered within the chat or if the customer should open a link.
Metrics. NPS measures loyalty, CSAT measures satisfaction with a specific experience, and CES measures effort. The ideal is to use each one at the right time, not a long survey at the end.
Analysis of comments in Spanish. The score says what happened; the comment says why. Ask for a test with real feedback from your customers, including Chilean idioms.
Closing the cycle. That the platform doesn't just show graphics: it alerts the right person, creates tickets or improvement plans and allows them to be followed up.
Total cost and implementation time. Global suites are often tailor-made and take weeks or months to implement. Regional ones tend to leave earlier and cheaper.
Personal data. Review where the data is stored and how the platform complies with Chilean law on the protection of personal data.

Comparison table

Platform	For whom	Featured channels	Published price
Qualtrics XM	Large corporations with formal experience programs	Multichannel surveys, web, apps, contact center	Low price
Medallia	Banking, retail and telecommunications with a high volume of interactions	Surveys, contact center, digital channels	Low price
QuestionPro CX	Medium and large companies that need advanced surveys	Email, web, SMS and WhatsApp (added in 2026)	CX under quotation
QServus	Companies from multiple industries looking for a regional supplier	Omnichannel (doesn't detail channels on your site)	Low price
Verificado.ai	Retail and mass consumption in Latin America	WhatsApp, email, SMS, in-store QR, reviews	From USD 129 per month
Woku	Medium and large companies in Latin America	WhatsApp (chat response), email, web, QR, API	Free plan; paid starting at $23.5 per month

Qualtrics XM

Qualtrics is one of the world's most comprehensive experience platforms. It connects surveys, text analysis and operational data, and has advanced tools for research teams.

It is appropriate if: you are a corporation with a dedicated team of experience, several countries and a budget for a long implementation.
Keep in mind: the price is tailor-made and the implementation usually requires a partner or internal team.

Medallia

Medallia is strong in organizations with many interactions: banking, retail, telecommunications and contact center. It combines surveys with analysis of care interactions.

It's convenient if: you have a large contact center and you need to analyze calls and digital channels on a single platform.
Keep in mind: this is one of the most expensive options and is designed for large scale programs.

QuestionPro CX

QuestionPro was born as a survey tool and has a customer experience module with dashboards, analysis and tickets. In 2026, it added sending surveys via WhatsApp connecting its own WhatsApp Business account.

It's convenient if: you want very configurable surveys and you already work with QuestionPro.
Please note: the CX module is priced separately from survey plans.

QServus

QServus is a regional customer experience management provider, with modules for listening, analyzing and acting, and customers in industries such as airlines, insurance, healthcare, retail and restaurants.

It is appropriate if: you are looking for a regional provider with support and unlimited answers.
Keep in mind: your site doesn't publish prices or the details of channels and metrics; ask for it in the demo.

Verificado.ai

Verificado.ai is focused on retail: it collects product reviews, NPS, CSAT and CES via WhatsApp, email and QR in the store, and displays the reviews in e-commerce. It has integrations with VTEX, Shopify and Magento, and operates in Chile, Peru, Mexico, Argentina and Colombia.

It is appropriate if: you are a retail or e-commerce and you want product reviews visible in your store in addition to measuring experience.
Keep in mind: its price is modular depending on volume, starting at USD 129 per month.

Woku

woku is a Chilean voice of the customer platform. Customers rate from 1 to 5 stars and leave a written or audio review in seconds, without lengthy surveys. It also measures NPS, CSAT and CES, and WhatsApp surveys are answered within the same chat, without opening links.

Woku's AI classifies each response by sentiment and if it requires action, sends alerts, creates support tickets (via email or Zendesk) and groups recurring problems into action plans with tasks on a kanban board. It includes Data Studio to assemble dashboards by asking for them in natural language, API, SDK and MCP server for AI agents.

It is appropriate if: you are a medium or large company that wants to listen at various times of the customer's journey, especially on WhatsApp, and turn comments into tickets and improvement plans without lengthy implementation.
Keep in mind: it doesn't analyze contact center calls or listen to social networks; that's why Medallia or Qualtrics are more comprehensive. It's a younger platform, with fewer integrations than global suites.
Price: Free Start plan with 30 WhatsApp submissions per month; paid plans starting at USD 23.5 per month. See prices.

Which one to choose depending on your case

Your situation	Options to evaluate first
Corporation with a formal experience program in several countries	Qualtrics, Medallia
Large contact center that needs to analyze calls	Medallia
Retail or e-commerce that wants visible reviews in the store	Verificado.ai
Highly configurable surveys for research	QuestionPro
Medium or large company that wants to measure through WhatsApp and close the cycle with tickets and plans	Woku

FAQs

What is a voice of the customer platform? It is a software that collects customer opinions on different channels, analyzes them and helps to act on them. Unlike a survey tool, it connects responses to alerts, tickets, or improvement plans.

Should you measure by WhatsApp in Chile? Yes, if your customers are already chatting with you on WhatsApp. The important thing is that the answer is short and, if possible, within the same chat.

What's the difference between NPS, CSAT and CES? NPS measures the likelihood of recommending (0 to 10), CSAT satisfaction with a specific experience (1 to 5) and CES the effort it took for the customer to resolve something.

How much does a customer voice platform cost? Global suites are priced on a tailor-made basis. Among the published priced options, Verificado.ai starts at $129 per month and woku has a free plan and paid plans starting at $23.5 per month.