Did you know that 95% of people check reviews before buying something?

Yes, just as you read it!

In today's digital world, reviews are like that sincere friend who tells you if your money is worth spending or not. Ignoring them is like missing out on a goal scored in the last minute of the game.

The Marketplaces are already up and running

E-commerce greats such as Amazon or Mercado Libre have already realized this and have their tricks up their sleeves. They use these rating summaries that show you at a glance if a product is a hit or a fiasco. And beware, that people use them more than individual reviews. Why? Because they're fast, clear, and save you reading time.

Be careful, not everyone is breaking it with reviews*

Many companies outside of these e-commerce giants are still not jumping on the bandwagon of good practices with reviews. And of course, this can lead to mistrust. Imagine that you enter a page and you only see positive reviews... Doesn't it smell like a locked cat to you? Or worse yet, the first thing you see are pure negative reviews. That's where you do run away, don't you?

Tips to get the most out of your reviews (and not die trying)

Let people filter: Filter by rating. That way no one will think that you are hiding anything.
Date the reviews: Especially the negative ones. That way people will see if you've solved those problems from the past. Extra points for showing that you care about improving!
Generate a summary of the reviews: A concise summary of the reviews provides an overview to your potential customers.
Show everything, but everything: No hiding reviews. Transparency is crucial and builds trust. Besides, who doesn't like a little drama from time to time?
More is better: The more reviews, the more trust. People prefer products with a thousand reviews and 4 stars than one with 5 perfect reviews. Quantity matters!

With woku, share reviews with a simple link

At woku, we know that reviews are those success stories that your customers tell. They can be the difference between someone being encouraged to buy or running away. Implement these strategies and you'll see how reviews become your best sellers 24/7.

With woku you can capture reviews in less than two minutes and with a simple link, your potential customers can view them with the best practices.

Ready to give your sales a boost? Go ahead and listen to your customers and let their voices do the work for you!

References↓

Baymard Institute. (2024). Ratings Design UX Research: 5 Requirements for the 'Ratings Distribution Summary' (65% of Sites Get it Wrong). Baymard Institute. https://baymard.com/blog/user-ratings-distribution-summary