At woku, we've always believed that data quality is key to making intelligent decisions. During several conversations with our customers and prospects, we noticed a constant concern: how do we know if the reviews they received on our platform were legitimate? That question was repeated over and over again, and we understood that this was a critical element in managing reviews and opinions from their customers.

Video tutorial on how the new review validation feature works in woku.

A simple yet powerful solution

We got down to work. After refining other important features, we decided to start developing a feature that allows our customers to validate if a review was actually left by a customer. We made it simple, yet effective.

When a user leaves a review through a specific browser and device, we save a cookie and a local variable, thinking of those users who do not manage cookies in their browser. Then, we send a verification email so that the customer can confirm with a single click if he really left that review from that browser.

Automatic verification with no extra effort*

The best doesn't end there. We know that most people don't share their personal device, so if that customer leaves another review on any woku using their same email, the review will be automatically validated without having to confirm anything again through their email. This automatic verification provides an extra layer of trust, without creating friction.

What about anonymous reviews?

It is important to clarify that this functionality does not apply to anonymous reviews. However, we continue to store all reviews, including unvalidated ones, so you don't lose valuable information from users who may not check their emails.

More Trust, Better Decisions↓

At the end of the day, what we want is for you to make safer and more reliable decisions. With this new feature, now at woku you'll know with certainty what reviews were left by your real customers, bringing even more transparency to customer experience management.