When you hear about artificial intelligence (AI), you're probably thinking of something futuristic, complicated and reserved for tech giants like Google or Tesla. Sometimes, the mere mention of “algorithms” makes anyone want to run away. But have you noticed that you already live with AI every day? And not just in distant products, but in services that you use on a daily basis.

Meme by Giorgio A. Tsoukalos from the show Ancient Aliens, with the phrase 'AI is the work of aliens'. The meme plays with the idea that artificial intelligence seems to be something mysterious or of unknown origin.

Everyday examples of AI that you're familiar with*

Burger King, for example, fired its community manager and replaced it with an AI. Does Siri from Apple or Alexa from Amazon sound familiar to you? Not only do these virtual assistants help you play music or remember your appointments, but, in the end, they are pure artificial intelligence in action. Sephora even uses facial recognition to recommend products that adapt to your skin. Not to mention Facebook, TikTok or Netflix, which use AI to show you personalized content based on your behavior.2,3

Without us realizing it, we're surrounded by AI, from the moment you unlock your phone to when you choose the series you'll watch at night. The fear of AI, in many cases, is simply a fear of the unknown. But in practice, we use it everyday.

Will AI replace me?

We've all wondered at some point if AI is going to put us out of work. The truth is that AI was not born to replace us, but to solve business problems and improve people's lives. This is how he manages to optimize something that is key to any business: the customer experience.

At woku, a Chilean startup that operates from Concepción, we have decided to put AI at the service of companies to innovate in the way they measure customer satisfaction. AI helps us gain deeper and more accurate insights into what customers really think and want, allowing companies to make faster and more accurate decisions. And yes, this also translates into more sales.↑

AI and the customer experience*

Without going any further, the State of Marketing study reveals that 75% of the impact of AI is directly related to the customer experience. With woku, companies can harness this power of AI to:

Consume information more quickly and efficiently.
Connect better and faster with your customers and prospects.
Transcribe voice comments in real time.
Generate timely actions.
Take advantage of the competition with insights that would otherwise take weeks or months to get.

Do you dare to take the next step?

AI isn't just for international giants. Today, in Chile, it's already an accessible reality for companies of all sizes. woku is here to help you take advantage of this technology and transform the way you manage your customer experience. Because at the end of the day, it's not just about technology, it's about better understanding your customers to create more authentic and lasting relationships.

And you, do you dare to try woku?

References

Salesforce. (2024). State of Marketing. Salesforce. https://www.salesforce.com/resources/research-reports/state-of-marketing/