Last year we had the incredible opportunity to be present at ETMDay 2023. It was a key event for us at woku, allowing us to interact directly with corporate leaders, entrepreneurs and other entrepreneurs. On November 16 and 17, together with Sofía, who accompanied us for six months at the beginning of woku, we experienced intense moments that were essential to improve our pitch and connect with people who need a change in the management of the customer experience.

Paula Riquelme and Sofía at the woku stand at ETMDay 2023, posing with gestures of victory in front of an informative woku poster. — **Along with Sofia at the woku stand at ETMday 2023.**

Sofía not only helped us to perfect our message, but she also left an important mark on the creation of the woku identity. She was the one who designed Uk, our mascot, which symbolizes that closeness we want to have with our customers. In addition, his time at Woku allowed us to get out of a phase of inertia and start gaining customers on a monthly basis. One of those first clients we got was Remax Chile, and the best part is that we didn't just win a customer, but Edgardo, a key user who has been fundamental in the development of woku. Thanks to his vision, we have been able to improve our tool to better fit the real needs of businesses.

Sticker of Uk, the woku mascot, on WhatsApp showing an animated image of a small white robot with green details and the letter 'W' on its body, on a dark background with doodles. — **I use the Uk sticker on WhatsApp to break the ice.**

A space to grow and evolve

This year we return to ETMDay more refreshed, with a much more mature version of woku and a much stronger business discourse. These types of events are unique in connecting with other ecosystem actors and showing what we have achieved. It's not just a matter of publicizing our solution, but of being part of that exchange of ideas and projects that transform the innovation and entrepreneurship ecosystem in Latam.

ETMDay isn't just an event, it's a space where “unlikely pairs” come together. It's where entrepreneurs and large companies find points of connection, joining forces to create a more equitable and sustainable future. And this is where we at woku have found opportunities that we never imagined, thanks to the diversity of people who attend and the constant exchange of ideas.

An Opportunity for the Ecosystem

ETMDay isn't just for entrepreneurs. It's a platform for large companies, managers, investors and mentors. All those who want to support the growth of an ecosystem that continues to evolve, adapting to current times. We are sure that this meeting encourages all those who participate to do their best, generating a positive impact on the economy and on the way we see business.

This year, more than ever, we return with the conviction that woku has a lot to contribute. We want to continue connecting, learning and, above all, contributing to the transformation that is taking place in Latam. ETMDay is just the beginning of a journey where we're sure we'll find more “unlikely pairs” to keep building with.

See you at Vitacura Bicentennial Park this November 21st, 22nd and 23rd.

Get your ticket here: https://producers.passline.com/etm/.