If you've ever been asked to respond to a survey and you've felt disinterested or out of time, you're not alone. In recent years, many companies have noticed a worrying trend: fewer and fewer people are participating in traditional surveys. This lack of response directly affects the ability of companies to make decisions based on the opinion of their customers.

'Is this a pigeon? 'meme where a character labeled 'TRADITIONAL COMPANY' looks at a butterfly labeled 'LOW RESPONSE IN SURVEYS' and asks 'IS THIS ENOUGH TO MAKE DECISIONS? ' The meme highlights the inadequacy of responses in traditional decision-making surveys.

Why don't people respond?

The reasons for this non-answer are many. In a world where we all receive multiple notifications and calls, it's easy to ignore surveys or just not have time for them. There is also a growing distrust of the use that will be given to the personal information that we share.

However, there's more: the technologies we use every day, such as caller IDs or voicemail, have made it easier for us to simply not answer. Even when we are contacted, many of us are reluctant to spend time on surveys that seem long and complicated.

Woku: The Solution to the No Answer*

This is where woku changes the game. We know that traditional surveys are failing, and that's why we've created a solution that's fast, simple and attractive to users. With woku, companies can capture the opinion of their customers in less than 2 minutes, either with an image or a video.

Fast and efficient analysis with IA↑

Not only that, but woku uses artificial intelligence to automatically process responses, generating clear and useful reports with just one click. This way, not only do companies get better participation rates, but they also receive more valuable and actionable information.

Tired of receiving few answers? There's a solution!

If you're tired of receiving minimal answers in your surveys, it's time to explore new solutions. woku not only simplifies the process for your customers, but it also ensures that their voices are heard, helping your business to continuously improve products and services.

References

Brick, J.M., & Williams, D. (2013). Explaining rising nonresponse rates in cross-sectional surveys. The ANNALS of the American Academy of Political and Social Science, 645 (1), 36—59.