95% of Consumers Read Online Reviews Before Making a Purchase
This post explores the importance of making your customer reviews visible.
Product and service reviews play a crucial role in consumer buying decisions. Nine out of ten customers read reviews before buying a product. In addition, studies reveal that 95% of consumers read online reviews before making a purchase, and 58% would be willing to pay more for products from a brand with good reviews.
The Impact of Reviews on E-Commerce†
The growth of e-commerce platforms, driven by digitalization, is redefining the customer experience in all sectors. Consumers now have more options available and their expectations of brands are changing. Trust in brands is a key factor, and product ratings and reviews are critical to this trust. According to statistics, 67% of consumers wouldn't trust a high rating unless it was accompanied by a lot of reviews.
Recent and Relevant Reviews****
For reviews to be considered trustworthy, they must be relevant and recent. 83% of consumers believe that reviews must meet these criteria to be trustworthy. During the pandemic, the number of consumers reading more reviews increased by 31%, underscoring the influence of reviews on buying decisions.
The lack of digitalization in other industries†
Despite the positive impact of reviews on e-commerce, many industries that don't have digitized buying channels don't take advantage of this powerful tool. Companies that don't have their online shopping channels miss the opportunity to make their customer opinions visible and, therefore, to influence the buying decisions of new customers.
How woku can help*
This is where woku can make a difference. woku allows companies to make their customer reviews visible with a simple link. Instead of relying on lengthy and tedious surveys, companies can share an image or video of the product or service they want to evaluate using a QR, link or in their own apps. Customers can rate from 1 to 5 stars and leave a text or audio review in less than 2 minutes.
Benefits of using woku003
- Efficiency: Opinions are collected quickly and easily, without the need for lengthy surveys.
- Accessibility: Customers can leave their feedback from any device.
- Visibility: Reviews can be easily shared through a simple link with potential customers, increasing trust and attracting new business.
- Increased Revenue: Companies that focus on customer experience can be up to 60% more profitable and generate 80% more revenue.÷
In a world where trust and brand reputation are essential, customer reviews become a vital tool. woku facilitates this process, allowing companies in all industries to harness the power of reviews to improve the customer experience and increase their revenues. Don't let the lack of digitalization stop you, adopt woku and take your business to the next level.
References****
- Baymard Institute. (2024). Ratings Design UX Research: 5 Requirements for the 'Ratings Distribution Summary' (65% of Sites Get it Wrong). Baymard Institute. https://baymard.com/blog/user-ratings-distribution-summary
- Brand Rated. (2022). Nine out of ten customers read reviews before buying a product. Globe Newswire. https://www.globenewswire.com/news-release/2022/01/13/2366090/0/en/Brand-Rated-Nine-out-of-ten-customers-read-reviews-before-buying-a-product
- Zippia (2023). 25 Must-Know Customer Experience Statistics [2023]: The Benefits of a Positive Customer Experience. Zippia. https://www.zippia.com/advice/customer-experience-statistics/