This year has been a bit different at work. Since March, I have been feeling a kind of dissatisfaction, something that moved me professionally, but this time I had no idea where. For those who know me, they know that I keep updating myself, always seeking to provide an excellent service, especially so that clients in Concepción have nothing to envy to the consultants in Santiago. But something didn't quite fit in, I needed something more.

The meeting with woku↑

Until one day, after reading a super interesting report in El Mercurio and after a couple of conversations, we arranged a coffee with Paula and Diego de woku. And there was a click.↑

What is woku?

Basically, it's software that helps you manage the customer experience without complications. The great thing is that they identified a very common problem when it comes to capturing consumer perception: traditional surveys no longer work as they used to. So, with this idea in mind, they created a startup that uses artificial intelligence to obtain customer reviews in just seconds, without surveys and without effort. The result: greater reach, less work and, of course, lower costs for companies that decide to use woku.

More than a tool, an allie*

At the meeting, the first thing I thought was:

Is this a replacement for customer satisfaction measurements?

Paula and Diego made it clear to me that no, actually, woku enhances everything we already do. Now customer journeys, service protocols and retention systems make much more sense, because we will finally have fresh and relevant information to make intelligent decisions.

The beginning of a new stage*

After that meeting, I saw it clearly. This was just what I was looking for: a way to continue doing what I'm passionate about, but with an upgrade, a tool that allows me to provide an even better service to my customers.

And that's how this alliance began...